Horse & Country TV: Channel Number, Cost & How to Watch
If you’ve ever tried to find live dressage, showjumping or eventing on UK television, you’ll know it’s rarely as simple as flicking to the football. Horse & Country TV has quietly built itself into the go-to destination for equestrian fans, but tracking down the right channel, subscription, or streaming option can still trip up even keen riders. This guide lays out exactly where to find it, what it costs, and how to watch on any device—so you can spend less time searching and more time watching.
Sky channel number: 280 ·
Subscription cost: £4.99/month or £49.99/year ·
Free trial: 7 days ·
Available platforms: Sky, Virgin Media, Amazon Prime Video Channels, H&C+ app ·
App devices: iOS, Android, Apple TV, Fire TV, Roku
Quick snapshot
- Sky channel 280 in the UK (Wikipedia (open encyclopedia))
- Virgin Media channel 613 (Wikipedia) (Wikipedia (open encyclopedia))
- Subscription £4.99/month or £49.99/year (Wikipedia) (Wikipedia (open encyclopedia))
- 7-day free trial available (Horse & Country TV official site)
- Exact number of subscribers
- Whether future platform expansions (e.g., Disney+ or Netflix) are planned
- Availability of specific archived shows from early seasons
- From 1 February 2025, H&C+ US/Canada pricing changed: new annual instalment $14.99/month (US) (Horse & Country TV official price notice)
- Canadian pricing updated to 149.99 CAD/year or 17.99 CAD/month (Horse & Country TV Canada price notice)
- Continued expansion of live-streamed events and on-demand masterclasses (Horse & Country TV official site)
- More regional pricing and device support expected in 2025–26
The facts below confirm the service’s evolution from a single linear channel into a multi-platform digital brand.
| Attribute | Detail | Source |
|---|---|---|
| Founded | 2004 | Wikipedia |
| Headquarters | London, UK | Wikipedia |
| Content focus | Equestrian sports, shows, masterclasses | Just Horse Riders (equestrian blog) |
| Platforms | Sky, Virgin Media, Amazon Prime, H&C+ direct | Wikipedia |
| Subscription (UK) | £4.99/month or £49.99/year | Wikipedia |
What TV channel is Horse and Country on?
Horse & Country TV is broadcast as a traditional linear channel on two of the UK’s biggest cable and satellite platforms. On Sky, you’ll find it at channel 280. Virgin Media customers can tune in on channel 613. Both are included in standard TV packages—no extra subscription needed beyond your existing Sky or Virgin plan (Wikipedia).
Is Horse and Country TV on Amazon Prime?
Yes—Amazon Prime Video offers H&C as an add-on subscription channel via Prime Video Channels. After a 7-day free trial, it costs £4.99/month and can be watched through the Prime Video app on any compatible device (Horse & Country TV official site).
Can I watch Horse and Country TV on Sky?
Yes. Sky TV customers can watch live by tuning to channel 280. The channel can also be recorded using Sky Q or Sky+ HD, so you never miss a live event (Wikipedia).
Is Horse and Country TV available on Virgin Media?
Yes. Virgin Media carries Horse & Country TV on channel 613. It’s part of most TV bundles and is available in HD (Wikipedia).
The implication: if you already have Sky or Virgin, you can start watching free—no extra sign-up required. The H&C+ streaming service adds on-demand and international access, but the linear channel remains the simplest entry point for UK viewers.
“H&C+ membership includes top international sports, hundreds of exclusive shows, flexible payment options, and live competitions.” — Horse & Country TV official site
Do you have to pay for Horse and Country TV?
Yes and no. The linear TV channel on Sky and Virgin is included in your existing TV package—there’s no separate fee. But to unlock the full library of on-demand shows, live event streams, and exclusive masterclasses, you need an H&C+ subscription. In the UK, that’s £4.99/month or £49.99/year (Wikipedia). Free content—clips, previews, and some catch-up—is available on YouTube and social media (Just Horse Riders).
How much does a Horse and Country TV subscription cost?
UK subscribers pay £4.99/month or £49.99/year. In the US, the H&C+ Monthly plan is $14.99/month, and the Gold annual plan is $249.99/year (Horse & Country TV official pricing page). From February 2025, US annual instalments changed to $14.99/month (Horse & Country TV official price notice). In Canada, pricing is 149.99 CAD/year or 17.99 CAD/month (Horse & Country TV Canada price notice).
Is there a free trial for Horse and Country TV?
Yes. New H&C+ subscribers get a 7-day free trial, giving full access to live events, the on-demand library, and original programming (Horse & Country TV official site).
The catch: the linear channel is free as part of your pay-TV package, but the streaming add-on requires a paid subscription. For UK viewers who just want live event coverage, the linear channel may be enough. For on-demand access and international content, H&C+ is the way to go.
“Horse & Country TV was founded in 2004 and is headquartered in London.” — Wikipedia
How can I watch Horse and Country TV?
There are four main ways to watch: via your Sky or Virgin TV box (live), through the H&C+ app on mobile and streaming devices, via the H&C+ website on any browser, or as an add-on through Amazon Prime Video Channels. The app supports iOS, Android, Apple TV, Fire TV, and Roku (Horse & Country TV official site).
How do I get Horse and Country on my TV?
If you have Sky or Virgin, simply tune to the channel number. For smart TVs without a Sky/Virgin subscription, use the H&C+ app (available on Apple TV, Fire TV, Roku) or stream via Prime Video if you’ve added the channel (Horse & Country TV official site).
How do I watch Horse and Country TV on my phone?
Download the H&C+ app from the iOS App Store or Google Play Store. Log in with your subscription account. The app supports live streaming and on-demand viewing (Horse & Country TV official site).
Can I watch Horse and Country TV on a streaming device?
Yes. The H&C+ app works on Amazon Fire TV, Apple TV, and Roku devices. Simply install the app, log in, and start watching. Amazon Prime Video subscribers can also watch through the Prime Video app on these devices (Horse & Country TV official site).
What this means: the viewing options cover almost every household scenario—from traditional linear TV to mobile-first streaming. The H&C+ app is the most versatile, especially for cord-cutters.
What shows are on Horse and Country TV?
Horse & Country TV’s programming spans live equestrian events, expert masterclasses, documentaries, and series. Major live events include the Royal Windsor Horse Show, Adelaide Equestrian Festival, and CHIO Aachen (Just Horse Riders). The channel broadcasts over 400 days of live sports annually, though this figure comes from a third-party blog rather than an official source (Just Horse Riders).
What is the Horse and Country TV schedule?
The schedule is updated weekly on the official horseandcountry.tv website. It includes live event times, repeats, and themed programming blocks (Horse & Country TV official site).
Does Horse and Country TV show live events?
Yes—live coverage of top-tier equestrian competitions is a core part of the offering. The H&C+ subscription unlocks access to these streams, plus on-demand replays (Horse & Country TV official site).
The trade-off: viewers who only want live events may be fine with the linear channel, but to watch on your own schedule, the paid streaming service is necessary. Original shows like masterclasses and documentaries are exclusive to H&C+.
How do I log in to Horse and Country TV?
Log in to H&C+ at horseandcountry.tv/login or through the app. Use the email and password you set during registration. If you subscribed via Amazon Prime, log in through Prime Video directly—no separate H&C+ account is needed (Horse & Country TV official site).
How do I create an account for Horse and Country TV?
Go to horseandcountry.tv and choose a subscription plan. Enter your email, create a password, and provide payment details. After the 7-day free trial, billing begins automatically (Horse & Country TV official site).
What if I forgot my Horse and Country TV password?
Use the “Forgot password” link on the login page. Enter your registered email, and you’ll receive a reset link. For Amazon Prime subscribers, password management goes through your Amazon account (Horse & Country TV official site).
Why this matters: the login simplicity means less friction for new users. But note that subscribers via Prime Video have a separate login path—don’t try to log into the H&C+ app with your Amazon credentials.
UK viewers who already pay for Sky or Virgin get the linear channel at no extra cost. But anyone wanting the full on-demand library, live streams outside the broadcast schedule, or access from abroad will need an H&C+ subscription. At £4.99/month, it’s cheaper than a single coffee run—and far more valuable if you watch regularly.
Step-by-step setup guide for H&C+
- Go to horseandcountry.tv and select your subscription plan (monthly or annual).
- Enter your email and create a password.
- Provide payment details – the first 7 days are free, then billing starts automatically.
- Download the H&C+ app on your device (iOS, Android, Apple TV, Fire TV, Roku) or use the website (Horse & Country TV official site).
- Log in with your email and password. For Amazon Prime subscribers: add the channel via Prime Video Channels, then watch through the Prime Video app.
- Start browsing live and on-demand content. Use the search or schedule to find specific events.
For UK viewers, the setup takes less than 10 minutes. The biggest decision is whether to subscribe directly or via Amazon Prime Video—the price is the same, but Amazon’s customer management may be preferred if you already use Prime.
| Specification | Detail |
|---|---|
| Supported devices | iOS, Android, Apple TV, Fire TV, Roku, web browsers |
| Streaming quality | HD (1080p) where available |
| Offline viewing | Not currently offered – requires internet connection |
| Number of concurrent streams | Not officially stated; typically single-stream per account |
| Parental controls | Not publicly detailed |
| Regional availability | UK, US, Canada, and select other countries; pricing varies |
H&C+ does not currently support offline downloads. If you’re a rider heading to a competition with patchy signal, you won’t be able to load up episodes beforehand. For home viewers, it’s fine—but for on-the-go fans, it’s a notable gap.
Confirmed facts and what remains unclear
What we know for sure
- Sky channel 280, Virgin channel 613 (Wikipedia)
- UK subscription £4.99/month or £49.99/year (Wikipedia)
- 7-day free trial (Horse & Country TV official site)
- App on iOS, Android, Apple TV, Fire TV, Roku (Horse & Country TV official site)
- Live events and on-demand masterclasses (Just Horse Riders)
What remains unclear
- Exact number of subscribers
- Future platform expansions
- Availability of specific archived shows
- Offline viewing plans
Horse & Country TV is one channel that does two very different things: broadcast live on Sky/Virgin for free (if you have the package) and stream premium on-demand content worldwide via H&C+. The free linear channel is barely advertised, while the paid streaming service gets most of the marketing push. For the casual fan, the linear channel is a hidden gem. For the enthusiast, H&C+ is the real value.
The distinction between free and paid access defines the service and shapes the viewer’s choice.
For a detailed overview of subscription packages and regional availability, refer to the Horse & Country TV complete guide.
Frequently asked questions
Can I watch Horse and Country TV outside the UK?
Yes, via the H&C+ streaming app and website. The linear Sky/Virgin channel is not accessible outside the UK.
Does Horse and Country TV have a free trial?
Yes, 7 days for H&C+.
Can I download shows from H&C+ for offline viewing?
No, offline downloads are not currently offered.
How do I cancel my H&C+ subscription?
Cancel via your account dashboard at horseandcountry.tv or through your Amazon Prime channels settings if subscribed that way.
Is Horse and Country TV available on Roku?
Yes, the H&C+ app is available on Roku.
Does Horse and Country TV offer student or military discounts?
No specific discounts are publicly advertised at this time.
Related reading
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- Phone contract deals in Ireland
- Computer repair services in Ireland
Summary: what Horse & Country TV actually is for different viewers
Horse & Country TV is not just a TV channel—it’s a two-speed service. For the UK viewer who already pays for Sky or Virgin, the linear channel offers free live equestrian coverage with no extra commitment. For the dedicated fan who wants on-demand access, live streams of international events, and expert masterclasses, H&C+ at £4.99/month is a straightforward investment. The choice for the UK equestrian fan is clear: if you only watch live events occasionally, stick with the linear channel. If you crave the full library and flexibility, go for H&C+. For the Irish viewer considering phone contracts and computer repairs, the same logic applies—know what you need before you commit.
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